Uncle Mark’s Specialty Market, a family-owned and operated farm and organic specialty store in McBride has become an inspiration for community collaboration in the Robson Valley region. Founded 9 years ago by Darell Roth and his sons, Adam and Mark, the market was envisioned as a hub for local producers to sell their goods and have them packaged for wholesale or retail. The Roth family aimed to foster a sense of independence and sustainability by encouraging people to get out of the city and into the rural community.

The move to Robson Valley 30 years ago from northern Saskatchewan proved to be fortuitous for the Roths. The welcoming and supportive community provided a strong foundation for Uncle Mark’s, offering both accountability and a reliable source of locally grown, organic ingredients. This growing demand for organic and locally sourced products has been a crucial factor for Uncle Mark’s.

The Roth family has leveraged the advantages of the close-knit community and lower cost of living to remain competitive. The potential for future expansion is evident. The Roths are optimistic that as their family and the local population grow, so too will the need to access larger markets.

Primarily family-run, Uncle Mark’s relies on the hard work and dedication of the Roth family, with minimal reliance on outside workers. Their focus on high-end, organic products has attracted a loyal customer base, fostering a strong brand loyalty in the community.

Uncle Mark’s Specialty Market is more than just a store; it is a testament to the Roth family’s vision and commitment to their community. By promoting independent food security and supporting their community needs, they have created a valuable business in the Robson Valley. The Roth family is optimistic about the future and believes that with continued dedication and hard work, Uncle Mark’s will achieve success in the Robson Valley region.

“If there’s one key message to highlight, it’s the exceptional quality of family life in our community and in the Robson Valley Region. We enjoy a balanced lifestyle, a supportive and close-knit community, and the overall well-being that comes from living in a place where everyone knows your name. Here, there’s a sense of safety, security, and comfort that’s truly special. Education level doesn’t matter; Whether you’re splitting firewood, building decks, practicing law, or working as a mechanic or electrician, there’s a place for you here. What matters is being happy and contributing to the community. Everyone is busy and in demand, making it a great place to live and work. At Uncle Mark’s, our true success lies in moving to the valley, making a living, and raising a family in such a wonderful environment.”

– Darrell Roth